AI and ROI: Top Digital Tools That Supercharge Your Business with Artificial Intelligence
Artificial intelligence isn’t just for tech giants anymore — it’s built into tools that businesses of all sizes can use right now. From writing copy to optimizing ads, creating product videos to automating customer support, AI can help you work faster and smarter across your entire operation.
The challenge? Knowing which tools actually deliver real value — not just buzzwords. Here are a few AI-powered platforms you can use to grow your business, plus a bonus FAQ to help you level up your video editing strategy with the help of smart, intuitive tech.
1. Jasper: AI Copywriting That Converts
Jasper is an AI writing assistant trained to generate marketing copy, product descriptions, emails, and more. It’s especially useful for businesses that need content at scale but lack a full writing team.
Pro Tip: Use Jasper’s “Tone of Voice” feature to craft content that matches your brand personality — whether that’s witty, formal, or friendly. You can even feed it examples of your past writing to improve consistency across campaigns.
2. Surfer SEO: AI-Powered Content Optimization
Surfer SEO uses AI to analyze top-ranking content in your niche and guide you in creating optimized web pages and blog posts. It integrates well with tools like Jasper to help you write smarter, not harder.
Unique Use: If you’re relaunching a product or running a local SEO campaign, use Surfer to quickly identify keyword gaps and structure your content to climb rankings faster — without guessing what Google wants.
3. Tidio: Automated Customer Service with a Human Touch
Tidio combines live chat with AI-powered chatbots that can answer questions, qualify leads, and even push offers in real time. It’s a game-changer for small businesses looking to offer 24/7 support without hiring a night shift.
Efficiency Boost: Tidio bots can pull from your FAQ page and learn over time, reducing repetitive tasks for your team and improving customer satisfaction instantly.
4. Lumen5: Turn Blogs into Scroll-Stopping Videos
Lumen5 uses AI to transform blog posts, scripts, or articles into professional-looking videos. It automatically selects visuals, adds music, and even highlights key messages — great for social media or landing pages.
Smart Strategy: Use Lumen5 to create recap videos of your weekly blog content. Post these on LinkedIn or Instagram to engage users who prefer video over reading — without spending hours on production.
5. Murf.ai: Realistic Voiceovers Without the Studio Cost
Murf is an AI voice generator that offers human-like voiceovers in multiple languages and tones. You can type in your script and select a voice — great for explainer videos, ads, or training materials.
Unique Angle: Try using different voice profiles for different segments of your audience (e.g., a casual tone for social media, a formal one for investor content). Murf makes it easy to switch styles and A/B test results.
See also: Why Akron Is an Excellent Choice for Entrepreneurs Looking to Buy a Business
6. Grammarly Business: AI for Tone, Clarity, and Team Consistency
Grammarly Business goes beyond grammar — it helps entire teams write with clarity, cohesion, and on-brand tone. You can set up custom style guides and ensure consistency across customer emails, product pages, and internal docs.
Team Tip: Use Grammarly to train new hires faster. Instead of editing every piece manually, Grammarly flags issues in real-time and helps team members learn your communication style on the go.
⚡FAQ: Smart Video Editing for Busy Business Owners
Video remains one of the highest-converting formats in business — but editing can feel overwhelming without the right tools. Here are answers to common questions business owners ask when exploring video editing options with AI support.
Q: What’s the fastest way to trim my marketing videos without complex software?
If you’re looking for a clean, browser-based tool, Adobe Express is a great choice. It allows you to cut a video online with just a few clicks. You don’t need advanced skills or heavy software — just upload, trim, and export.
Q: Are there any video editing tools that offer AI assistance for speed and automation?
Yes! Tools like Wisecut and Magisto use AI to automatically cut silences, add subtitles, and even sync music to the beat. These are great for turning raw footage into polished content with minimal input.
Q: What’s the best solution for adding captions and subtitles to business videos?
Descript and Veed.io both offer automatic captioning powered by AI. They let you edit text directly — like a document — which also edits the video. It’s a smart way to boost accessibility and engagement across social platforms.
Q: I need to collaborate on video content with my team. Which tools are best for sharing and feedback?
Frame.io (by Adobe) and Clipchamp (by Microsoft) both support cloud-based video editing and commenting. Your team can leave timestamped feedback or suggest edits without endless email chains.
Q: Can I create product demo videos using AI?
Absolutely. Tools like Synthesia let you generate avatar-led videos from text, while Lumen5 turns your product descriptions into video explainers. These platforms are ideal for startups and ecommerce brands looking to scale content without hiring a video team.
AI isn’t just a trend — it’s your new teammate. By integrating these tools into your business workflow, you can produce better content, serve customers faster, and make smarter decisions across the board.
The best part? These tools don’t replace your creativity — they amplify it. So whether you’re writing emails, editing videos, or automating follow-ups, AI is here to help your business grow — efficiently, intelligently, and at scale.
